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Executive Handbook III
- Strategic Innovation, a process for exploiting creativity in business
The need to
differentiate has never been greater
and to create a steady stream of innovative winning
new products, services and marketing initiatives
to keep ahead of the game.
This handbook focuses on the development of
strategy by creating innovative product and market initiatives.
It consists of 47 pages and 18 graphics that
explain the importance of predicting and exploiting change
within your customers' living or operating environment.
Strategic Innovation is a specific and repeatable performance enhancement tool
that can have a fast and very positive effect throughout the organisation.
Innovation is the job of everyone throughout
the business and stems from creative thinking that focuses on continuously reallocating resources from areas of low return into areas of
high return. |
